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AFC - Asian Food Channel

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AFC FACT SHEET

The Asian Food Channel (AFC) is the premier food and lifestyle broadcaster based in the heart of Asia. As the first food TV channel to broadcast pan-regionally in Asia, AFC provides a healthy mix of both Eastern and Western content in a variety of formats.

Launched in mid-2005 into multiple territories across the region, AFC offers viewers insights into the world’s top tables, top chefs and tantalising cuisines from around the globe.

AFC has rolled out original productions such as “Palm Oil: Good Fat, Bad Fat”, “ One Night in Singapore: Daniel Boulud” and Asia’s very first regional reality cooking show “E&O Search for AFC’s Next Celebrity Chef”. Tailor making programmes that appeal to AFC’s diverse, Asian audience is a top priority and AFC is confident that viewers in the market and across the world will appreciate its original content.

AFC’s noteworthy accomplishments include:
·        Broadcasting in 10 countries to over 45 million viewers and growing – Singapore, Malaysia, Indonesia, Brunei, Hongkong, Cambodia, Philippines, Mongolia, Korea and Thailand;
·        540,000 monthly page views on AFC website and 19,000 monthly page views for the AFC Studio website.
·        AFC is able to produce original content for both sponsor needs and viewer interest.
·        One-stop channel for world-renowned food personalities including Jamie
Oliver, Kylie Kwong, Nigella Lawson, Anna Olson, Marco Pierre White, Martin Yan, Laura Calder and Robert Rainford.
·        AFC loves to reward viewers through on-air and online contests. A previous contest organized rewarded viewers and media with an all-expense paid trip to visit Martin Yan’s Culinary Arts Center in Shenzhen, China.
·        AFC has a great working relationship with both acquired and produced on-air talent. Through such relationships, AFC is able to bring in renowned chefs to tour for the Celebrity Chef Series, which is now running for a second year. Recently events include, “Heat it Up with Mark McEwan”, “The Perfect Cut with Adrian Richardson” and “A Day off with Chuck Hughes”

The Asian Food Channel is co-founded by Singaporean, Hian Goh and Briton Maria Brown, both of whom have extensive experience in business and media. Hian Goh was a founding member of the Salomon Smith Barney Technology investment banking practice in Asia. He is also a successful entrepreneur founding start-ups in Hong Kong and China. Maria Brown is a 14-year veteran of the BBC working in both London and New York. She has vast experience in international media production, programming, general management and in bringing the broadest range of high quality programming ideas to television.




 

ABOUT ASIAN FOOD CHANNEL

The Asian Food Channel (AFC) is the region’s first 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and the world.

Based in Singapore, AFC’s wide Asian distribution footprint covers nine territories and 45 million viewers, on basic tiers of all the major pay TV platforms across Southeast Asia.

The channel leads the ratings in its territories, regularly achieving the #1 lifestyle channel in terms of popularity and loyalty. It has achieved a broad following from young teenage food lovers and empty nesters to trendy urban females and aspiring male chefs.

AFC’s online presence supports the channel with programme information, recipes, original content and an e-commerce store. As such AFC regularly executes 360 degree advertising and marketing campaigns and solutions for leading FMCG, Financial and Travel brands.

AFC broadcasts on:

- Astro Channel 703 (Malaysia and Brunei)
- StarHub Channel 435 (Singapore)
- First Media Digital 1 Channel 76 (Jakarta, Indonesia)
- TelkomVision Channel 33 (Jakarta, Indonesia)
- Indovision Channel 240 (Jakarta, Indonesia)
- Aora TV Channel 318 (Jakarta, Indonesia)
- Nexmedia 210 (Jakarta, Indonesia)
- Central Tivi Channel 515 (Jakarta, Indonesia)
- now TV Channel 527 (Hong Kong)
- Skycable Channel 22 (Philippines)
- Dream Satellite Channel 27 (Philippines)
- Cignal Channel 30(Philippines)
- Univision Channel 84 (Mongolia)
- CTH (Thailand)
- TV-ing (Korea)


For more information, please visit: www.asianfoodchannel.com


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